October 16, 2009, Newsletter Issue #185: Utilizing Mulitmedia Projectors at Trade Shows
Tip of the Week
When you can't bring all of your products to your Trade Show, the solution is to give your presentation with multimedia projectors. The best projectors for use in Trade Shows will be portable, lightweight, and have enough lumens to give the best picture according to room size and target audience. Lightweight projectors that weigh in between 3-8 lbs. are best, and you can even find wireless products that will speed up set up and presentation times. Remember that the lower the Lumens, the less the lighting will be. Although portable projectors are typically lower in Lumens remember that 1,000 Lumens is low light and best for a target audience of 1-25 people, 2000 Lumens is for a target audience of 25-50 people, and 3000 Lumens is recommended for up to 100 people. If you are looking at a target audience of 100 and more people for your Trade Show it is best to go with 5000 Lumens.
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