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Your Return of Investment or ROI with trade show projectors is vitally important to calculating how much profit you have made. The easiest way to determine your ROI is to take your income and subtract from it the costs of your inventory and supplies. The amount left is your Return of Investment. Using multimedia projectors for your displays is a great way to improve your ROI. It is more cost effective to create a captivating visual display as opposed to printing handouts that may be immediately discarded.